AI Visibility & Digital Presence
Make your business easier
to find, understand and trust.
By people, search engines and AI.
I analyse how clearly your business appears across the web, search and AI, and show you what may be holding your visibility back.
Miroslava Jurčová · AI Visibility & Digital Presence Strategist · Valls (Tarragona), Spain
THE PROBLEM
Search doesn't work the way it used to.
Not long ago, having a website and being on Google was enough.Today, when someone looks for a service like yours, they might ask ChatGPT, Claude or Google's AI directly. Those tools answer with the businesses they understand: the ones with clear, consistent information across the internet.
If you don’t show up, it isn’t because you’re any less good. It’s because no one has explained the new rules to you.
The good news: you don't have to start from zero. SEO still matters, and AI visibility builds on many of the same foundations.
Strong digital foundations → better search visibility → better AI visibility
→ more people who find, understand and trust you.
WHO ARE MY SERVICES FOR
Who I Work With
ApareixIA works especially with small and medium-sized businesses that want to stay ahead as search changes.The AI Visibility Analysis shows you where you stand today and what to prioritise next, helping you improve your visibility across search and AI, without the need to build an in-house marketing team or navigate the complexity of a large agency.
WHAT I DO
The AI Visibility Analysis
A practical analysis of how clearly your business can be found, understood and trusted across search, AI and the wider web.
II look at four areas:
1. Website & Content
2. Google & Local Presence
3. Reputation & Authority
4. Social & Digital Footprint
And then I test the result.
How does your business actually appear when people search, or ask AI?Across all four areas I check one thing above all: does the internet tell the same clear story about your business everywhere?
What you receive?
A clear report in plain language, with findings and a score.
A prioritised action plan: what matters most and what to do first.
A results conversation where we go through everything, with time for your questions.
Start to finish: 5 to 7 days.
Investment: €490.
Larger or multi-location businesses: €690.
You choose what to implement. There's no obligation to continue working with me after the analysis.
HOW IT WORKS
How We Work Together
We talk: A no-obligation conversation about your business and what you want to improve.
You share the basics, I confirm the price.
I analyse: I independently examine how your business appears across its digital ecosystem, including search and AI.
You receive your analysis: A clear report showing what's working, what's unclear and where the biggest opportunities are.
We go through it together: We discuss the findings and prioritise what matters most.
You decide what's next.
Implement the recommendations yourself, ask me to help with selected improvements, or continue working together over time.
The analysis doesn't have to end with a list of things for you to do.
Depending on the project, I can also help implement selected improvements, in the same four areas.
Website & Content:
Technical improvements, clearer structure, rewritten content or new website creation.
Google & Local Presence:
Your Google Business Profile, business information and consistency across directories.
Reputation & Authority:
Finding opportunities to strengthen relevant mentions, references and trust signals.
Social & Digital Footprint
Social profiles, content systems and repurposing workflows that keep your presence consistent without eating your week.
BEYOND THE ANALYSIS
Need help putting the recommendations into practice?
ABOUT ME
Who’s behind ApareixIA?
I'm Miroslava Jurčová, an AI Visibility & Digital Presence Strategist. I help businesses become easier to find, understand and trust, by people, search engines and AI.I've spent more than 20 years in B2B marketing, events and digital strategy, helping complex companies in telecoms and digital infrastructure make themselves understood. I specialise in finding clarity in the noise. When generative AI started to change how we search and decide, I knew that was exactly where I wanted to be.Working with me means one person, one clear diagnosis and one plan you can understand. No layers, no account managers, no "we'll get back to you after speaking to the technical team".Strong digital foundations don't just improve today's search visibility. They also help prepare your business for the ways people and AI systems may discover and interact with businesses in the future.I'm based in Valls (Tarragona), Spain, 20 minutes from Tarragona and about an hour from Barcelona. If you're nearby, we can meet in person. I also work remotely with clients across Catalonia, Spain and further afield.
I work in English, Spanish, Slovak - and Catalan - poc a poc.
If you like working with someone straightforward, curious and no-nonsense - let’s talk.
Shall we talk?
If you recognised your business while reading this, or you're simply curious, let's have a quick chat or a call. No commitment. No preparation needed. We'll simply see whether I can help.
Message me to book a free 15-minute call or ask any questions.
LEARN MORE
Blog
I write about AI visibility, search and digital presence for businesses. No jargon.
Frequently asked questions
What exactly is AI visibility?
When someone asks ChatGPT or Google’s assistant about a service like yours, do you show up? Are you described well? That’s AI visibility - and most local businesses haven't looked at theirs yet.
How is this different from traditional SEO?
There's a significant overlap. Good technical foundations, useful content, clear business information and credible external signals support both search and AI visibility. If you've already invested in SEO, that's good news. The difference is in what I also look at: how AI systems describe your business, whether they mention or recommend it, which sources they rely on and where gaps or inconsistencies may be affecting the picture. This is often called GEO, Generative Engine Optimisation. I prefer to call it AI visibility, because it makes more sense to business owners.
Do I need technical knowledge?
None at all. The report is written in plain, human language, and the results conversation is there precisely so you can ask anything you like.
Do I have to hire you to implement the recommendations?
No. Many clients implement the plan themselves or with their existing web person. If you'd like help with selected improvements, we can talk about it after the analysis, with no obligation.
How much does the audit cost?
€490 for most businesses, €690 for larger or multi-location businesses. The first conversation is always free.
Do you only work with businesses in your area?
I'm based in Valls (Tarragona), Spain, and I love meeting clients in person when I can. But I work with clients across Catalonia and Spain, and I'm open to projects from further afield, in English or Spanish.
© ApareixIA 2026. All rights reserved.
Contact form
Request your first conversation with me or ask me anything.
© ApareixIA 2026. All rights reserved.
Privacy Policy - ApareixIALast updated: May 20261. Data ControllerApareixIA (AI Visibility & Digital Presence Strategy)
Valls, Catalonia, Spain
Contact: [email protected]2. What data do we collect?When you fill out our contact form, we collect:• Name
• Email address
• Phone (optional)
• Company (optional)
• Message or inquiry3. What do we use your data for?We use your data solely to:• Respond to your inquiry
• Get in touch with you about ApareixIA's services
• Send information you have requestedWe do not sell, share, or use your data for marketing without your explicit consent.4. Legal basisThe processing of your data is based on your explicit consent, given by checking the box on the form, in accordance with Article 6.1(a) of the General Data Protection Regulation (GDPR).5. How long do we keep your data?• If we respond to your inquiry: up to 3 years after the last communication, for record-keeping and legal reference.
• If we do not respond: up to 1 year, after which it will be securely deleted.6. Who do we share your data with?Your data is not shared with third parties, except:• Technical providers (web hosting, email), under confidentiality agreements.
• Where legally required, if requested by a competent authority.Our website is hosted on Carrd, a platform based in the United States. This may involve the transfer of technical data outside the European Economic Area (EEA). You can consult Carrd's privacy policy for more information on the safeguards applied to these transfers.7. Your rightsUnder the GDPR, you have the right to:• Access: request what data we hold about you.
• Rectification: correct inaccurate data.
• Erasure: request deletion of your data ("right to be forgotten").
• Objection: refuse the processing of your data.
• Portability: receive your data in digital format.To exercise any of these rights, send an email to [email protected] with your request. We will respond within a maximum of 30 days.You also have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD) if you believe the processing of your data does not comply with regulations: www.aepd.es8. SecurityWe implement technical and organizational measures to protect your data against loss, unauthorized access, alteration, or destruction.9. Cookies and analyticsWe do not currently use tracking cookies or our own analytics tools on this site. The site is built with Carrd, whose platform may use technical cookies necessary for basic site functionality. If we introduce analytics tools in the future (such as Google Analytics), we will update this policy accordingly.10. Changes to this policyWe reserve the right to update this policy. We will notify you of significant changes by email.11. ContactQuestions about your data or this policy?
Email us at [email protected] or use the contact form on this website.Acceptance: By using this form, you agree to the processing of your data in accordance with this policy.